Purpose-built AI turns expert insight into real-world action through guided reflection, scenario role play, and a clear commitment to what you'll do differently. Unlike generic AI, it stays grounded in the lesson and follows instructional design intent.
Featuring Adam GrantFeaturing Amy Edmondson
Leadership develops between meetings, not at events
Big Think+ turns expert microlearning and AI coaching into daily leadership habits your people actually use. Launch programs fast and extend the impact of every L&D dollar.
See the platform with your team's goals in mind
200+Video lessons from expert thinkers
3New lessons added each week
60+Deep Dive experiences
7-dayFree trial to explore the full catalog
Your path
From signup to daily leadership habits
A clear path from first step to measurable outcome.
Curate your learning experience
Learning managers select from 200+ expert video lessons, classes, and learning paths, then group them into Curations tailored to your organization's leadership needs.
Publish to your learners
Push Curations to learners' home pages with a few clicks. Connect through your LMS, LXP, or SCORM so content lives where your people already work.
Learners practice with AI Coaching
Each lesson includes embedded AI Coaching that guides reflection, runs scenario role play, and secures a commitment to what the leader will do differently that afternoon.
Reinforce continuously
Three new lessons arrive each week. Leaders build habits in the daily moments between meetings, not at one-off events that fade by Friday.
Capabilities
Everything your L&D team needs to build leaders
Content, tools, and scale anchored to the world's biggest thinkers.
AI Coaching on every lesson
Purpose-built AI turns expert insight into real-world action through guided reflection, scenario role play, and a clear commitment to what you'll do differently. Unlike generic AI, it stays grounded in the lesson and follows instructional design intent.
Expert microlearning library
Video Lessons, Expert Classes, Learning Paths, and Courses from thinkers like Adam Grant and Amy Edmondson across philosophy, science, technology, and business.
Curations for custom paths
Learning managers save and group content into custom learning experiences, then publish them to learners' home pages in a few clicks. Learners can also blaze their own trails.
Integrations that augment, not replace
Connect Big Think+ into your existing LMS or LXP via API, or use SCORM. The integrations team works with you so learners access microlearning content immediately.
The difference
Big Think+ vs. traditional leadership programs
Big Think+Traditional programs
Fits in a lunch break+×
AI coaching grounded in each lesson+×
Continuous learning, not one-off events+×
Curated by learning managers in a few clicks+×
Integrates with your existing LMS or LXP+×
Content from named expert thinkers+×
Scales beyond a small group of leaders+×
Packages
Start with a free trial
Explore the full catalog before you commit. Talk to our team about enterprise plans for unlimited users.
Big Think Edge
Free7-day trial
Full access to explore the platform with your team.
- + 200+ video lessons
- + 3 new lessons added each week
- + 60+ Deep Dive experiences
- + AI Coaching on every lesson
- + Note-taking space
- + Learner support guides
- + Bonus educational content via newsletter
Enterprise
Custom
Unlimited users with full catalog access and integrations support.
- + Everything in Edge
- + Unlimited users
- + LMS, LXP, and SCORM integrations
- + Dedicated integrations team
- + Custom Curations for your organization
- + Subscriber support
Common questions
Common questions
How do I find members-only articles or videos on the site?+
When logged into BigThink.com, the entire site is ad-free. You can access articles and editorial products on the Big Think homepage, Big Think Interviews, and early access videos. Exclusive, ad-free access to the Big Think+ class library is also available.
Are the videos the same on YouTube and BigThink.com?+
All videos on YouTube are also available on BigThink.com. Members get early access to interviews and classes not available on YouTube.
How much does a Big Think membership cost?+
Two tiers with monthly and annual options: Print + Digital at $15/month or $144/year (20% savings), and Digital Only at $10/month or $96/year (20% savings). Both cancel anytime.
What payment methods do you accept?+
Major credit cards, Apple Pay, Google Pay, Cash App, Klarna, and Link.
Do you issue refunds?+
No refunds or prorated credits at this time.
When will I be charged?+
Your first payment is processed upon subscription. Subsequent charges depend on your chosen plan. Your next payment date is visible on your Account Page.
Get started
Build the leaders your organization needs next
Book a call to see how Big Think+ fits your L&D goals and integrates with your existing learning environment.
Book a call→